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Marketing Analyst

The Marketing Analyst is responsible for researching, reporting, and analyzing data within the Marketing funnel to improve media strategies and grow leads and sales.  The role will be responsible for providing reporting, insight and analysis of performance across multiple digital channels for our two brands.  This position requires strong analytical, organizational, and communications skills.  The ideal candidate is curious, attentive and adaptable; capable of both executing data analysis and presenting their findings in consumable power point stories

As a Marketing Analyst you would:

  • Perform short, medium, and long-term reporting of marketing funnel.  The primary responsibility is the delivery of informative and accurate reporting on performance metrics, identifying performance to target, progress towards goals and areas of improvement 
  • Generate weekly and monthly reporting for all major metrics and key initiatives,  identifying and and researching KPIs and Operating Metrics that are out of trend
  • Represent and communicate outcomes and data-driven analysis to various departments and senior management in consumable presentations with storylines 
  • Support the development of measurement plans and KPI reporting based on set marketing objectives linked to key campaigns and always-on digital marketing tactics, including setting ROI targets 
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals
  • Compare and analyze trends in traffic and conversions as they appear in channel specific reports versus Google Analytics and websites to identify and troubleshoot tracking issues or other causes for conflicting data
  • Assist in project groups to answer emerging organization questions requiring in-depth analytics
  • Work with BI team to prioritize reporting needs  
  • Seek out improvements in our internal reporting and performance monitoring to drive more accuracy, better insights, or more streamlined processes
  • Assist in designing, executing, and reporting on tests of digital marketing efficiency at the channel, ad type, platform and tactic levels  
  • Use Google Analytics / Hubspot and Pardot to provide insights into prospect journey
  • Provide ad hoc analysis as needed upon request

You Have:

  • BA or BS, or equivalent work experience and passion, ideally in digital marketing
  • 3+ years of related analytics experience
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis, other analytical tool familiarity a plus (SQL, SAS, BI Tools, etc.)
  • Experience with web analytics software and data visualization tools (e.g., mastery of Google Analytics, and experience with advertising platforms like Facebook, LinkedIn, and Twitter.)
  • Experience with Google Analytics, Google Analytics certification, a plus 
  • Experience in understanding, representing, and communicating data-driven analysis to various departments and senior management. Proficiency in PowerPoint and visual presentation of data and data insights
  • Experience analyzing and reporting on paid, content, and marketing effort
  • Self-Starter: Proven track record of being able to work independently and proactively engage with business stakeholders with minimal direction.
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
  • Ability to interact well with cross-functional teams

Bonus Points For:

  • Experience with digital marketing analytics and tools, such as Google Analytics, Appsflyer, Salesforce and/or others

We Offer:

  • 100% Employer paid Benefits options - Medical, Dental, Vision, Prescription
  • Traditional and Roth 401k with company matching
  • Continuous beverage service
  • Fun employer-sponsored events
  • A collaborative team culture
  • Consistent/set work hours
  • Challenging non-redundant daily duties
  • A voice in how things get done
  • Access to ongoing training

Disclaimer:

This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.

Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.

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