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Marketing - Technical Content Specialist

Reporting to the Web Operations Manager, our Marketing Technical Content Specialist will write and produce various content projects to regularly to expand our company’s digital footprint, awareness, subscribers and leads. This role requires a high level of creativity, attention to detail, and project management skills. You will support marketing stakeholders with the goals of attracting site traffic, creating engaging content on the website, and driving new sales leads through content marketing. The key focus of this role is being able to create content for our Knowledge Base, corporate website and other areas of the business with technical knowledge so prior hosting experience is a must have for this role.

As a Marketing - Technical Content Specialist you would:

  • Author and editor of unique content for Knowledge Base, website and blog
  • Develop and implement a strategic roadmap to increase Knowledge Base content creation and viewership
  • Keep up to date with web hosting trends and share that knowledge with a diverse audience
  • Determine the needs of end users and tailor technical articles to meet those needs
  • Collaborate with marketing teammates, designers, and other project stakeholders on content creation
  • Wireframe and mockup revamped or brand new website site pages
  • Proactively scope and present new ideas to improve our website experience for prospects, leads, and customers.
  • Create resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, white papers, infographics, guides, etc.)
  • Create video content for YouTube and other video platforms
  • Idea generation for content strategy, research and ideation across multiple channels
  • Research and select appropriate medium to communicate with the target audience
  • Sustain and develop our Liquid Web voice across our content
  • Optimize content for search engines and lead generation
  • Collaborate across departments for topic development, research and planning
  • Grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs through our website, knowledge base and blog
  • Collaborate with designers, product marketing, sales, to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Engage as requested in projects relating to search engine optimization, website updates, and email automation
  • Monitor and implement technical seo strategies and solutions and maintains onsite optimizations
  • Responsible for creating monthly technical audits and tracking results

You Have:

  • A passion and strong understanding of the hosting industry and our business' mission
  • Experience in the web hosting space
  • A great attitude; smart, thoughtful, collaborative and organized
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale and speed to market
  • Experience with creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, white papers, research, infographics, podcasts, etc.)
  • Excellent WordPress knowledge
  • Working knowledge of Google Analytics and Google Search Console
  • BS or BA degree in marketing, communications, business administration or related field, or equivalent experience
  • Strong writing, editing, proofreading skills with an eye for detail and creative development
  • Experience with Search Engine Optimization Tactics
  • Excellent project management skills and strong interpersonal skills
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content
  • In-depth knowledge of the HubSpot Content Optimization System to blog and produce smart CTAs according to visitor lifecycle stages, a plus

We Offer:

  • 100% Employer paid Benefits options - Medical, Dental, Vision, Prescription
  • Traditional and Roth 401k with company matching
  • Continuous beverage service
  • Fun employer-sponsored events
  • A collaborative team culture
  • Consistent/set work hours
  • Challenging non-redundant daily duties
  • A voice in how things get done
  • Access to ongoing training



This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.

Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.

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